JVPR is run by Ms. Jo Vickers, a leading figure in the world of exclusive travel and lifestyle PR. During her 25 years in the business, Jo has built an international network of respected, distinguished editors, journalists, industry leaders and opinion-formers, cultivating relationships based on trust and consistently high standards. Jo invests in these valuable connections on continousbasis to affect influence on behalf of JVPR's clients.

Ms. Vickers has earned an unparalleled reputation for her ability to understand a client's vision, and to bring the right people and brands together. She has, as such, been recognised by Fortune Magazine as one of the 'Top 50 Most Powerful Women' and referred to by PR Week as "one of the UK's most foremost communciations experts, possessing a true and innate understanding the exclusive super luxury travel marketplace". She is also a respected commentator on the high-end travel industry, contributing to television networks including CNBC Europe and is highly regarded for her philanthropic work with charitable organisations.